2022年11月10日，由FAI農場、國家動物健康與食品安全創新聯盟、上海悅孜企業信息咨詢有限公司聯合主辦的第四屆品質與福利雞蛋（中國）高峰論壇線上順利召開。本屆高峰論壇受到了高校、行業協會和企業的大力支持，以“共享共創，擁抱未來”為主題邀請了來自國內外學術界、行業協會、科研機構的專家、養殖、設備、加工、檢測認證、餐飲與零售代表參會。
本次會議采取全程雙語在線直播，通過IQC平臺訪問會議人次達12,000, 綜合其他轉播平臺，包括中國綠發會，良食基金、百度直播及中央新聞單位小康直播同步進行轉播，線上觀看量總計超過270,000余人次。 a03.jpg
在上海悅孜執行總裁熊傳武博士的主持下，本屆峰會順利召開，熊博士介紹了本次峰會的參會嘉賓并由衷感謝所有參會人員的支持。
Mr.?istein Thorsen致辭
FAI農場首席執行總裁Mr. ?istein Thorsen在線為本次峰會致辭，他表示在過去4年中，中國福利雞蛋行業取得四項主要成就，包括：一年一度的福利雞蛋峰會、發布非籠養雞蛋團體標準、公開非籠養雞蛋推薦采購清單和成立福利雞蛋工作小組，希望本次峰會再續輝煌。
黃向陽聯盟秘書長致辭
國家動物健康和食品安全創新聯盟常務秘書長黃向陽女士為大會致辭，她表示動物福利不是反對利用動物，而是更科學、更人道利用動物，動物福利、動物健康、食品安全三者息息相關。最后預祝本次大會圓滿成功。
宣布福利雞蛋工作組成立并舉行中國非籠養雞蛋行業報告發布儀式
為更好的聯合所有相關方，FAI農場、國家動物健康和食品安全創新聯盟和上海悅孜企業信息咨詢有限公司于2022年8月共同發起成立“福利雞蛋推廣工作組”，助力中國非籠養雞蛋行業發展。
由工作組成員分享信息，共同編寫了《2022年中國非籠養雞蛋行業報告》，該報告概述了行業發展，和中國背景下非籠養雞蛋的定義，重點分析行業現狀，包括消費者、零售和餐飲對非籠養雞蛋認識的分析，分享當前市場需求并公布福利雞蛋的采購推薦清單。就中國非籠養雞蛋的挑戰提出相應對策，并分享了非籠養模式的實踐案例供大家參考。
熊傳武博士
上海悅孜的執行總裁熊傳武博士主持了上午的會議，多位嘉賓圍繞“中國行業信息與國際視野”主題分享了行業發展趨勢和市場變化。
林海教授
山東農業大學副校長林海教授受邀就“蛋雞精準飼養和福利”做主題報告，林海教授介紹群體精準飼養需要確保蛋雞處于良好的福利狀態，確保雞群和環境一致性，飼料現場測定與配合和動態營養。
張沛女士
中國農業國際合作促進會 動物福利國際合作委員會副秘書長張沛女士就“國內非籠養蛋雞現狀和發展”做報告分享。張沛女士通過市場調研介紹國內非籠養模式，并從成本、墊料、免疫等方面分析了未來發展的阻礙，并提出針對性建議，介紹目前市場上有助于提升品牌的標準、獎項等情況
黃華文女士
大潤發采購總監黃華文女士分析了當前雞蛋市場與消費者的變化趨勢，消費人群逐漸年輕化，消費正不斷升級，中產階級成為主力。未來，我們需要更了解消費者，為其提供“解決方案”，滿足其真正需求，多渠道宣傳觸達消費者
林剛博士
奧特奇中國研發及技術總監林剛博士就“品質雞蛋 賦能健康新消費”做專題報告，回顧了中國雞蛋產量和消費數據，并分析目前消費者趨勢，品質、功能性和可持續性是未來非籠養雞蛋品牌建設的關鍵關注點。
王雷先生
禮藍動保商務運營總監王雷先生分析了可生食雞蛋的發展機遇和存在的挑戰，中國作為雞蛋消費大國，消費者重視雞蛋安全，可生食雞蛋是一種機遇，面臨著生物安全的挑戰。介紹了如何判斷可生食雞蛋是否合格方法，通過官方標準、行業團體標準、疫苗、檢測、建立可追溯性系統可以幫助控制雞蛋沙門氏菌。沙門氏菌控制是大勢所趨，也是食品安全的底線。
圓桌討論：品牌和福利雞蛋的商業現狀和前景
中國連鎖經營協會副秘書長王文華女士，大潤發采購總監黃華文女士，大荷蘭人市場總監劉文先生，天祥Intertek認證部負責人李德坤先生共同參加了主題為“品牌和福利雞蛋的商業現狀和前景”的圓桌討論會。上海悅孜咨詢項目總監王海先生主持本次討論會。四位嘉賓就推廣高品質產品優先事項、如何更好服務消費者、非籠養雞蛋未來發展及非籠養團標認證推廣難度展開熱烈討論，通過多方共同努力促進福利雞蛋蓬勃發展。
下午的會議由英國皇家防止虐待動物協會（RSPCA）中國代表鄔小紅女士主持，主題為“品質和福利的生產實踐”。
Mr. Murilo Henrique Quintiliano
FAI農場巴西的執行董事Murilo先生分享了非籠養雞蛋團標與國際標準的基準（Vitual），他表示CCFA發布的中國非籠養雞蛋團標和世界上90%的標準相符，甚至更好。CCFA團標是一個非常好的參考標準并且符合中國法律規定，感興趣的生產者應用此標準可以滿足世界上大部分認證公司的要求。
Dr. John Brunnquell
雞蛋創新有限公司的創始人和執行總裁John Brunnquell博士從美國生產者的角度，分享了提高動物福利的商業理由，他介紹了蛋雞的自然習性并解釋為什么蛋雞需要自由表達天性。并分享雞蛋創新公司如何將非籠養應用到商業模式中的經驗。
周尊國先生
世界農場動物福利協會中國首席代表周尊國先生就“世界蛋雞福利工作和全球趨勢聯動”為題做報告分享。他介紹了CIWF在全球為農場動物福利的主要工作及成果，全球2025非籠養雞蛋采購承諾、歐洲公民倡議、可追溯的承諾、中國農場動物福利獎等都在形成合力促進世界蛋雞養殖模式向非籠養趨勢發展，提升蛋雞福利，全球在行動！
Mr. Philipp Prang
大荷蘭人銷售總監菲利普·普朗先生做“全球非籠養蛋雞的最佳實踐”主題分享，他詳細講解了歐盟、歐洲地區、美國、中國地區的使用非籠養系統，以及如何在不同系統中最大化蛋雞福利水平。
韓太鑫先生
蘇州歐福蛋業副總裁韓太鑫分享了非籠養蛋品品質管理和應用的經驗，積極推動蛋雞福利作為歐福社會責任目標之一，歐福通過發展多項業務，參與起草多項標準重視蛋雞養殖、加工全過程管理和持續性產品創新來推進非籠養發展。
Mrs. Maisie Ganzler
好味道餐飲有限公司的首席戰略和品牌官Maisie Ganzler女士介紹了好味道從籠養到非籠養模式的轉型之路。她分享了四個關鍵點，首先，聆聽客戶的訴求；第二，和動物福利倡議團體合作，借助他們豐富的經驗和知識；第三，保證透明和公開；第四，敢于成為市場的先驅者，把握商機。
黃牧慈女士
力矩中國項目總監黃牧慈女士分享了非籠養雞蛋的零售調研結果，非籠養雞蛋市場占比17%，市場需求正在不斷增加，產能也在增加，可以通過規模化生產降低成本。
姜星女士
中國連鎖經營協會行業政策研究部副主任姜星女士，分享CCFA的商品品質評估的有關內容，她指出國家政策和消費者對品質商品和服務的要求已經提高， 并介紹了商品品質標準的內容及評估方法。目前，有利于社會、環境可持續發展的品牌正在成為消費者購買商品的超級符號和品質承諾。
李聰聰博士
上海悅孜動物福利項目經理李聰聰博士為大家解讀了非籠養雞蛋行業報告內容，重點介紹了非籠養雞蛋的定義、行業概況與分析、中國非籠養雞蛋發展挑戰與對策和非籠養行業案列部分。該報告綜合了福利雞蛋工作組成員的研究報告和數據材料，旨在普及非籠養雞蛋知識，幫助行業理清思路，更快更好的發展。
大會最后，由IQC執行總裁熊傳武博士致閉幕辭，對本次大會進行了總結并再次感謝了參會的各位嘉賓、參會者及合作伙伴，同時也對福利雞蛋的發展寄予厚望。至此第四屆品質與福利雞蛋（中國）高峰論壇圓滿落下帷幕。
The 4th Egg Quality and Hen Welfare Egg China Summit, co-hosted by FAI Farms, IQC Shanghai Co., Ltd., and China Animal Health and Food Safety Alliance, the 4th Quality and Welfare Egg (China) Summit was successfully held in Chongqing on November the 10th, 2022. This summit forum was strongly supported by the universities, industry associations, and enterprises. With the theme of 'Together we create, The future we embrace’ participants from academic circles, industry associations, and scientific research institutions at home and abroad, as representatives of breeding, equipment, processing, testing and certification, catering, and retail attended the forum.
The conference was broadcast online in both English and Chinese. The online view through IQC reached more 12,000, and the comprehensive result shows that China Biodiversity Conservation and Green Development Foundation, Good Food Found, Baidu Live, and the National News Media Xiaokang Live. The total number of online views reached more than 270,000.
Chairing by Dr. Chuanwu Xiong, CEO of Shanghai IQC, this summit was held as expected. Dr. Xiong introduced all guest speakers and expressed his gratefulness of on-site and online participants’ support.
Mr.?istein Thorsen, CEO of FAI Farms, delivered a welcome speech to the conference remotely. He showed attendees the four main achievements that China’s welfare egg industry obtained in the past four years, including the annual welfare egg summit, the CCFA cage-free egg standard, the public recommended welfare egg purchase list, and the welfare egg advancing working group. He wishes the conference to continue its glorious achievements.
Xiangyang Huang, Secretary-general of China Animal Health and Food Safety Alliance, delivered an opening speech at the conference. She said animal welfare is not against the use of animals, but use the animals in a scientific and humane way. Animal welfare, animal health, and food safety are closely related. She also wishes this conference a great success.
Announcement of establishing the cage-free egg advancing working group and publishing the industry report of China cage-free egg.
To better unite all parties and accelerate the development of China’s cage-free egg industry, FAI farm, CAFA, and IQC together launched the establishment of the ‘cage-free egg working group’ in August 2022. Group members shared their relative information and co-authored the China Cage Free Egg Industry Report. This report outlines industry development and the cage-free egg definition in the Chinese context; focusing on analyzing the industry status, including the analysis of the cage-free egg conception of consumers, retailers, and food service companies; sharing current market demand and publishing the recommended welfare egg purchase list. We put forward corresponding countermeasures to the challenge of cage-free egg development in China and provided some practical cases for reference.
Dr. Chuanwu Xiong hosted the morning meeting. Guest speakers shared the industry development trend and market changes associated with the theme of "China's industry information and international vision".
Professor Hai Lin, vice-principal of Shandong Agricultural University, was invited to give an online speech on ‘precision farming and laying hen welfare’. According to his report, it’s needed to make sure laying hens are in good welfare status during the flock precision feeding period. It is also critical to ensure the flock and environmental uniformity, on-site feed formulation, and dynamic nutritional requirement.
Ms. Pei Zhang, deputy secretary general of ICCAW, gave a theme report on ‘the current status and development of cage-free laying hen farms in China.’ She introduced cage-free systems in China through a market survey result and analyzed obstructions of future development from the aspect of cost, litter, immune, etc. and provided specific advices. She also introduced the standards and awards that are beneficial to improving brand impact in the domestic market.
Ms. Huawen Huang, purchasing director of RT-Mart, analyzed the market and consumer attitudes and opinions about eggs. The egg market is going to be younger, consumption is gradually upgrading, and the middle class is becoming the main force. In the future, we need to learn more deeply about consumers and provide solutions, meeting their real needs, and reaching them through multi-channel publicity。
Dr. Gang Lin, research and technical director of Altech China, gave a speech on ‘ Improving quality of eggs: encourage new healthy consumption patterns ’. He reviewed egg production and consumption data in China and analyzed current consumer trends. He mentioned that quality, functionality, and sustainability are key concerns for future cage-free egg brand building.
Mr. Lei Wang, commercial excellence head of Elanco, analyzed the opportunities and challenges of edible raw eggs. China is a big egg consumption country and consumers pay attention to egg safety; the eatable egg can be an opportunity but faces biosecurity challenges. He introduced how to determine eligibility and control Salmonella through official standards, industry group standards, vaccines, testing, and establishing traceability systems. Salmonella control is the trend and the bottom line of food safety.
Henry Wang, Project Director of IQC, presided over the panel discussion and invited Wendy Wang, deputy secretary general of CCFA, Huawen Huang, purchasing director of RT-Mart, Wen Liu, marketing director of Big Dutchman, Dekun Li, head of certification dep. of Intertek to talk about the theme of branding and market for high welfare egg-current status and prospects. The four guests had a discussion on the priority matter of promoting high-quality products, how to better serve consumers, the future development of cage-free eggs, and the difficulty of promoting and certificating CCFA standards.
The afternoon meeting was hosted by Ms. Xiaohong Wu, the Representative of RSPCA in China, with the theme of Production Practice of Quality and Welfare.
Mr. Murilo Henrique Quintiliano, executive director and animal welfare scientist of FAI Farms, shared the benchmarking of the CCFA cage-free group standards. He demonstrated that China’s CCFA cage-free standard is equal to 90% of standards in the world and even better. CCFA standard has strong basics and is reliable which meets the China law regulations. Interested producers can apply it and meet most certification companies’ requirements in the world.
Dr. John Brunnquell, founder, CEO, and president of Egg Innovation, LLCC, from the US producer‘s perspective, shared the commercial reasons why we should care about animal welfare. He introduced native behaviors of laying hens and explained why laying hens need express themselves freely. He also shared important experiences of how to apply the cage-free production system in the commercial model.
Mr. Zunguo Zhou, chief representative of Compassion in World Farming, delivered a speech on ‘Linkage between laying hen welfare achievements and global trend’. He introduced the efforts and main works CIWF did for farm animal welfare, the global 2025 100% purchasing cage-free egg commitments, the European Citizens’ Initiative (ECI), the egg track, China Good Farm Animal Production Welfare Awards, etc. are made concerted efforts to promote the world to transit from cage to cage-free system. More and more people is taking action to improve the hens’ welfare.
Mr. Philip Prang, sales director of Big Dutchman China, delivered a presentation on the theme of "the Best Practices for Cage free Layer Farms around the World", explained the different cage-free systems in different countries, like the EU, European regions, USA, and China in detail, he also showed how to maximize the welfare level of laying hens in different systems.
Mr. Taixin Han, vice president of Suzhou OVODAN, shared the experience of quality management and application of cage-free eggs, and actively promoted the welfare of laying hens as one of the CSR goals of OVODAN. OVODAN is promoting the development of cage-free eggs by developing multiple businesses, participating in the drafting of many national standards, and concentrating on the whole process management from breeding and processing, and continuous product innovation.
Mrs. Maisie Ganzler, chief strategy, and brand officer of Bon Appetite, shared the transition journey from cage to cage-free of Bon Appetit. There are four key points: listen to consumers, cooperate with animal welfare advocacy groups and learn their rich experiences and knowledge on animal welfare, keep transparency and opening. Last but not least, be brave to become a market pioneer and catch business opportunities.
Mrs. Huang Muci, project director of Lever China, shared the latest retailer survey report on cage-free egg in China. The results show that cage-free egg accounts for 17% of the general egg market, and production capacity is gradually increasing, we can reduce cost by scaling production.
Ms. Jiang Xing, Deputy Director of the Industry Policy Research dept, of CCFA. She shared the CCFA's high-quality products framework. She pointed out that national policies and consumer requirements for quality goods and services is improving, and she also introduced the content and evaluation methods of commodity quality standards, Nowadays, brands that are conducive to ESG are becoming super symbols and quality promises for consumers.
Dr. Li Congcong, animal welfare project manager of IQC, explained the contents of the cage free egg industry report, focusing on the definition of cage free egg, industry overview and analysis, the challenges and countermeasures of China's cage free egg development, and the specific cage free egg producer. The report integrates the research reports and data materials of the welfare Egg Working Group members, aiming to help unify and popularize the knowledge of cage free eggs, help the industry to clarify their developing path, and make it better and faster.
At the end of the conference, Dr. Xiong Chuanwu, CEO of IQC, delivered a closing speech, summarized the conference, thanked all speakers and participants, and placed high hopes for the development of welfare eggs. So far, the 4th quality and welfare egg (China) summit forum has achieved a big success.